YOOX — Cinema-Inspired Capsule Campaign with Arianne Phillips

ANYA Studio created a cinematic campaign for YOOX in collaboration with renowned stylist Arianne Phillips, drawing visual inspiration from Hong Kong’s film culture. The studio led the creative vision, managed casting for pop stars and cultural figures, and oversaw full content production. The campaign achieved strong engagement across social platforms and helped expand YOOX’s brand presence and cultural relevance within the Hong Kong market.