Kenzo — Sport Line Launch Campaign (Asia)

ANYA Studio helped Kenzo launch its Sport Line across key Asian markets, leading the creative direction, social media campaign, and talent management. The studio crafted a dynamic visual narrative that captured the energy and spirit of the collection. Leveraging its expertise in creative strategy and content production, ANYA Studio curated and managed a lineup of influential athletes, sporty influencers, and celebrities from Vietnam, Singapore, Hong Kong, Malaysia, and beyond. This diverse roster enhanced the campaign’s authenticity and strengthened Kenzo’s connection with the region’s vibrant youth culture.