ADIDAS ORIGINALS – SPRING/SUMMER 2017 CAMPAIGN

ANYA Studio contributed to the Adidas Originals Spring/Summer 2017 campaign, focusing on capturing the essence of Seoul’s vibrant street culture. The studio provided art direction and managed on-the-ground production, collaborating closely with the photography crew to ensure the visuals authentically represented the brand’s identity. Responsibilities included defining the visual mood, selecting shoot locations, and overseeing logistics to deliver compelling content for Adidas Originals’ digital platforms.