YOOX ASIA SOCIAL MEDIA CAMPAIGN

ANYA Studio led the creative direction, production, and artist management for YOOX’s regional social media campaign promoting the brand’s own collection across Hong Kong and Taiwan. The campaign featured six creative talents — OZI, 9m88, and John Yuyi from Taiwan, alongside Matt Force, Angela Yuen, and Merry Lamb Lamb from Hong Kong — celebrating individuality and contemporary Asian creativity. ANYA Studio developed the campaign concept, oversaw art direction, coordinated talent partnerships, and executed full-scale production to deliver cohesive, high-impact digital storytelling that connected YOOX’s fashion identity with the energy of modern youth culture in Asia.