Ecko China — Fall/Winter 2018 Campaign

ANYA Studio directed Ecko’s relaunch campaign for the Greater China market, leading creative direction, production, and talent management. The studio cast high-profile rappers Bridge and BCW from the hit show The Rap of China, and managed celebrity logistics across Hong Kong, Taiwan, and Mainland China. ANYA Studio also oversaw styling, content production, and social media rollout. The campaign generated over 10 million views and successfully localized Ecko’s global identity for Chinese youth culture.